Somebody came up with the idea of flipping the well-known tire brand to say our brand, and then somebody else figured out that other tire brands can also be flipped to say our adage. So we turned it into keychains.
Not content with stealing logos, we also stole their mottos for the packaging and mashed them all up into one sentence.
It says Predikat Before Cobjects? But you know what it really says and that's all that matters.
Can't win them all, I guess